SEO Webinar
Unlock Your Website's Full Potential
A Comprehensive SEO Overview with Curtis Chappell.
A FREE Comprehensive SEO Overview with Curtis Chappell.
It’s free value!
Webinar Details:
- Date: August 21st, 2025
- Time: 6:00 PM – 7:00 PM EST
- Duration: Approx 1 Hour with Q&A Session
Why SEO Is Critical for Your Business
The presentation underscores the importance of SEO by citing key statistics from 2024. This data establishes a clear imperative for businesses to ensure their online presence is discoverable.
88%
of adults (approximately 1.8 billion people) searched for products and services online before making a purchase.
79%
of adults ultimately buy online.
It's important!
Understanding Google's Algorithm
The webinar explains that Google, at its core, is a robot that attempts to read and understand a website’s content. It then indexes this content and ranks it based on its perceived importance and relevance, according to its current algorithm.
The presentation notes that this algorithm is not static, with Moz estimating that there were 500-600 minor updates and four core updates in 2024 alone to reflect changes in search criteria and SEO trends.
Meet Your SEO Expert
Curtis Chappell, SEO Manager at Purge Digital
Curtis brings extensive experience to the presentation, having started his digital marketing career in 2005 and worked with over 200 clients across 24 countries.
He is also the author of “Guide to Marketing Your Business Online” and “Business Blogging for Profits” and founded Quantum SEO Solutions in 2010 before joining Purge Digital in 2024.
The webinar is structured to provide both foundational knowledge and actionable strategies, covering the essential pillars of effective SEO.
It’s free value!
What You'll Learn in The Free SEO Webinar
This webinar provides a comprehensive overview of Search Engine Optimisation (SEO) for businesses. The core focuses on a breakdown of On-Page and Off-Page SEO, with actual client results to demonstrate real-world application.
On-Page SEO
A significant portion of the webinar is dedicated to On-Page SEO, which is estimated to account for between 50-60% of search ranking factors.
Key recommendations for on-page optimisation include:
- Keyword Usage
- Image and Video Optimisation
- Internal Linking and Duplicate Content
- Technical SEO Factors
Off-Page SEO
Off-Page SEO, which is estimated to account for 40-50% of search engine ranking factors. This section focuses heavily on backlinking, noting that “links = popularity”.
Protecting Against Negative SEO
Finally, the webinar addresses Negative SEO, defining it as “toxic” backlinks or attacks by competitors.
Expert advice. No obligation. Grow your business.
It’s free value!
See Real Results from Real Clients
We show actual results, via graphs from actual clients, and the work required to achieve these results as well.
Ready to Transform Your SEO Knowledge Strategy Results ?
Join us for a one hour session where Curtis removes the “voo doo” around SEO, where you will learn actual skills that you can either implement yourself, or be a very well educated customer if you are using Digital Marketing agencies for your current SEO work.
It’s free value!
Book Your FREE Seat Today!
Reserve your spot for this transformative SEO webinar.
Webinar Details:
Date
Thursday, August 21
Time
7:00 – 8:00 PM (Australia/Brisbane)
Duration
Approx 1 Hour with Q&A Session
You will receive a confirmation email with joining instructions after registration.
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